2.
Group Assignment – Strategy development
Pankaj Ghemawat’s
well-known “AAA Triangle” framework to describe three generic approaches to
global value creation.
Adaptation strategies seek
to increase revenues and market share by tailoring one or more components of a
company’s business model to suit local requirements or preferences.
Aggregation strategies
focus on achieving economies of scale or scope by creating regional or global
efficiencies; they typically involve standardizing a significant portion of the
value proposition and grouping together development and production processes.
Arbitrage is about
exploiting economic or other differences between national or regional markets,
usually by locating separate parts of the supply chain in different places.
You should discuss with
your lecturer a global business that you plan to review.
Examples of global
businesses are:
Car industry – especially
Peugeot in China
Milk Industry – especially
the competition between Australian and New Zealand companies (also look at
Saputo).
On-line retailing –
especially Alibaba vs. Amazon
Container Shipping – start
with Maersk
Other businesses as agreed
with your lecturer.
This is a group assignment. Every member of the group is expected to be
able to discuss all areas of the report.
You should meet many times and discuss the issues identified in the
report.
Each member of the group
will be responsible for bringing at least two journal articles to the
discussion. Each student will be
identified in an appendix to the assignment along with the two journal articles
this student brought to the discussion and a short paragraph about why these
journal articles are relevant to the assignment. The ideas from these journal articles will be
captured and discussed in the main body of the report.
All ideas in the report
must be referenced using Harvard Referencing.
In the first half of the
report you introduce ideas, then, in the second half of the report you will
discuss and evaluate these ideas to identify what is most important.
This is a short report, so
fill it with ideas and discussion.
Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation,
enriched by ideas found in journal articles.
In business you will be
expected to produce short well-argued reports.
This is where you both develop and demonstrate that skill.
(500 words, week 11, 20
marks)
Assessment
Criteria
Demonstrated knowledge of
theory.
Capacity to apply this
theory to the development of a new strategy for the Renault-Nissan Alliance.
The comprehensiveness of
the list of issues identified.
The clarity of exposition.
The quality of the
discussion and evaluation of the issues identified
The integration of ideas
from journal articles
