|MKTG630-1501B-02 Applied Managerial Marketing|
|Task Name:||Phase 2 Individual Project|
|Deliverable Length:||1–2 page memo (excluding cover and reference pages)|
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
Michelle has asked you to send her a memo that explains the target market for MM’s new product. Because a global market is under consideration, she wants you and Elena to meet for an in-depth discussion of the different characteristics of your target market before sending her the information.
Elena meets you for coffee the next morning to explain her reasons for advocating the global market. As you finish your discussion, Elena stops and says,
You know Michelle is expecting a detailed description of your targeted market segment including justification for selecting the market. You also need to remember to include your recommendation for or against marketing globally.
Please submit your assignment.
The materials found in the M.U.S.E. may help you with this assignment. Additional information is also provided in the Lessons From Experience series found at the following links:
YOUR TARGET SEGMENT MUST BE IN THE DOMESTIC UNITED STATES. Not China, Not Africa…