Strategy development

(Soft copy to be uploaded on BB AND hard copy
along with a FULL safe assign report need to be submitted)

Use the Theory relating to
Adaptation, Aggregation and Arbitrage to explain how companies from the
following industries have used this theory for the pursuit of their businesses:

• Computer
industry (hardware or software) please choose this topic for articles

•
ICT
industry (Information Communications Technology)

•
Pharmaceutical
industry

•
Food
/ Beverage industry

•
Steel
Industry

This is a group
assignment. Every member of the group is expected to be able to discuss
all areas of the report. You should meet many times and discuss the
issues identified in the report.

Suggested Structure:

•
Body:
a paragraph heading for each of Adaptation, Aggregation and Arbitrage
containing discussion of ideas using your research outcomes of the 4 companies
studied. OR you can focus on the
industry-level analysis using the 4 companies researched. How has each industry
been pursuing some or all the elements of the ‘AAA’ framework? Use the table
below as a guide.

You do not need to define
the concepts. Descriptive material has negligible value and should be
avoided. We are seeking analysis, discussion and recommendation, enriched
by ideas found in journal articles.

In business you will be
expected to produce short well-argued reports. This is where you
demonstrate that skill.

All ideas in the report
must be referenced using Harvard Referencing (in-text citations and full
references at the back).

Assessment Criteria:

•
Demonstrated
knowledge of the Model ‘AAA’ (
/8)

•
Capacity
to apply this model to the companies/industries of your choice ( /5)

•
The
quality of the discussion and evaluation of the issues identified ( /3)

•
The
analysis and integration of ideas from journal articles and research materials
( /3)

•
The
correct use of Harvard Referencing throughout the report (the source of all
ideas must be identified) ( /1)