This assignment is a continuation of
your selected case study from module I
YouTube for Brands Harvard Case
9-514-048 May 5th 2014
Answer each of the following questions
Use questions 7 & 8 from the first
case study to begin the analysis. This table maybe expanded by adding
additional rows if you have more than seven segments in question 7 from the
first case study.
1)
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Segment |
Marketing |
Product Mix Strategy |
Pricing Strategy |
Channel Strategy |
Promotion |
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2) Select one of the
above segments to target and develop the full product mix for that segment (not
what the firm is doing but what they should be doing for that segment of the
market
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Target Market |
Product Features |
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Style |
Brand |
Package |
Augmented |
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3) How does the above
related to the customer’s buying behaviors?
4) based on the above
product strategy how will you price the product? What factors influence
your decision?
5) what is your channel
strategy for your target market.
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Target Market |
Functions |
Type of Channel |
Level |
Intensity |
Relationship |
Examples? |
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6) How does the above
related to the customer’s buying behaviors?
7) What is your
promotion mix for your target market
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Target Market |
Advertising |
Personal Selling |
Public |
Sales Promotion |
How Will You Set Your |
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8) How does the above
related to the customer’s buying behaviors?
9) describe the
marketing audit (be sure to include measurable objectives
10) what are the ethical
implications of your decisions?
