Subject: Business Strategy BO1BSRE301

Assessment item 2: Strategic Analysis Of An
Australian Company

Weighting: 30%

Due:Week 10. A daily penalty of 5% will be applied to late assignments.

Task:You are to conduct an environmental analysis of the Commonwealth Bank
of Australia, the Australian-basedbanking company, covering the sections listed
below.

The report will analyse the business and make a
conclusion about the performance of the company.

The key sections to be included in
the report are: Title page; Executive summary; Contents, Introduction; Internal
Analysis (Management talent; Resources & Capabilities); External Analysis
(Macro and Micro); Conclusion; Bibliography and Appendix.

Appropriate facts and figures on the market
and competitors must be included, as well as appropriate and relevant data on
consumer preferences and market trends.

It is essential to avoid general,
unsupported statements and or unreferenced material.

Word limit:Maximum length
2000 words – around 5.5 pages – not including the title page, executive
summary, table of contents and appendices.

Format:The report style is of a business/managerial
report. References must follow the Harvard referencing style.

Turnitin:All
assignments must be submitted to Turnitin, which checks for copied and
unreferenced material. The class code and access password will be available on
the subject site on SIS.

Marking criteria:Marks
are based on how each of the specified areas are discussed and explained.
Grammar and writing style helps, but it does not take marks away. Copied
material is given little credit, because it is expected that students do the
analysis based on their understanding of the concepts.

Marking
Criteria