ASSESSMENT BRIEF

Program: Bachelor of Business

Subject Name: Advanced Business Communications

Subject Code: BAS22
A or BAS22 B

Method / Type: Essay

Assessment No.: Two (2)

Group or Individual: Individual

Length: 1,000 words +/- 10%

Total
Marks: 75 Weighting 30%

Semester / Year: 1 2015

Submission Date: Monday
20 April or Wednesday 22 April 2015

Lecturer’s Name: Sue
Cameron (.cameron@groupcolleges.onmicrosoft.com”>sue.cameron@groupcolleges.onmicrosoft.com)

Learning
Outcomes:

•
Discuss the various communication tools and techniques used in
business and workplaces in the 21^st century

•
Demonstrating verbal, non-verbal, written and digital communication
techniques used in business

Assessment
Brief:

essay topic

•
Identify the major strengths and weakness of paper- based and
electronic sources of communication

Structure
of Essay:

•
Introduction – The introduction should provide the outline
of the essay and give the reader a clear understanding of how you are going to
answer the question. Include the thesis
statement and scope.

•
The Main Body – Each paragraph of the body must have a
clear topic sentence which carried the main idea of that paragraph. The rest of the paragraph should then relate
to and support the topic sentence. To develop your argument you should use
‘signal words’ throughout your essay.
Signal words let the reader know the connections between parts of the
essay and the transition from one point to another

•
The conclusion relates the main points or arguments made
in the essay, and the major point of view is summarised.

Please ensure your essay:

•
Covers the 2 relevant learning outcomes

•
Includes a title or cover page including your name,
student ID, subject name assessment title, addressed to and the date

•
Is 1000(+/- 10%)
words long (length as a guide only)

•
Submitted electronically
in Word format, Arial font, 12 pt., 1.5 line spacing

•
Is of a professional standard (spelling, grammar, punctuation)

•
Insert a footer containing the page number

•
Use Show/Hide and Print Preview to ensure that your layout is correct
(i.e. margins and spaces)

Plagiarism
Statement:

•
An intentional or unintentional Plagiarism is deemed by GCA as
cheating and is completely unacceptable u The assessment must be formatted in
the students own words. Where the internet is used for research, a reference
list must be listed as an appendix at the end of the assignment. The Harvard referencing system must be
applied. .wikipedia.org/wiki/Wikipedia:Harvard_referencing”>http://en.wikipedia.org/wiki/Wikipedia:Harvard_referencing

•
Any plagiarism will result in a ZERO mark for that assignment. This
includes the submission of assignments that are not the student’s own work or
does not acknowledge the work of others.

By submittingthisassessmentinMoodle,
youunderstandandagreetotheplagiarismpolicyofGCA.

Assessment
Notes:

•
If, as a student you feel you have special needs that require your
Lecturer / Assessor to apply a reasonable adjustment – please discuss this with
your Lecturer/Assessor at the beginning of the subject studies

•
Your assessor will be marking you against a marking checklist (see
page 4) , to ensure you have met the requirements of each of the relevant
data. Should you fail the assessment
your lecturer / assessor you have the opportunity to do a resit or resubmit

•
You shall be advised by your
assessor of the process

•
If you feel the decision made by your assessor was in fact incorrect
please refer to your student handbook for information on the assessment appeals
process and the steps you are required to undertake.

Marking Checklist