Part 1

Choose a health care organization you will be able to analyze for this assignment. A health care organization’s philosophy is expressed in its mission and vision statements. A strategic plan’s foundation may be traced back to the mission and vision statements, and is implemented in the marketing plan. The marketing plan, therefore, must be the vehicle by which the organization accomplishes its mission and vision. In Part I of this assignment, you will conduct a mini case study to collect various data supporting the evaluation of thealignment between the organization’s marketing principles and its mission and vision.

Interview 2 to 3 internal stakeholders (managers and/or employees) from your selected health care organization. Use the provided interview protocol and consent form template.

Observe activities within the health care organization to learn more about issues identified during internal stakeholder interviews (unobtrusively and in public places only)

Locatefeedback information from external stakeholders that is publicly available (i.e. reviews, news articles, other)

Reviewinternal and external information on the internet about your current health care organization. The information gathered should not be confidential information of the organization.

Part 2

Writea 1,400- to 2,100-word paper that compares and contrasts the data collected in the mini case study with your current health care organization’s mission and vision statements. The analysis must not be a restatement of the organization’s mission, vision, and marketing strategy. Rather, it should be a critical evaluation of the alignmentbetween the organization’s marketing principles (based on the data collected in the mini case study) and its mission and vision.

Format your paper consistent with APA guidelines.